3 tips for digital advertising for small hotels

Developing a digital plan, especially for small hotels with a low budget and limited internet presence, can sometimes be difficult and perhaps a little frustrating. Below, we list 3 tips for beginners, in order to prepare a proper plan:

1. Research your competition

As a local business, it is important to know what your competition is, what it offers, at what price and quality and what services it offers. Start your search from Google, which is the No1 search engine. See if your competitors have a website, if they have ads in local online guides, if they have tributes or articles on third party sites and even if they run google ads.

2. Your website matters

Today, the majority of a hotel’s visitors are internet users, which means that they consider it necessary for a hotel to have a website, which should load quickly, be up-to-date, easy to use and user-friendly for all the devices. It has been observed that a large percentage of users, abandoned the direct booking on hotel websites, due to the setup of the website, choosing a more user-friendly (OTA type). The content must be structured correctly, with high-resolution photos with the right title, instructions on how the prospective visitor can visit you, and an easy-to-use booking engine that encourages the user to book without much hassle and steps.

3. Customer reviews

The reviews that refer to your business significantly influence a visitor’s decision to make a reservation. The user, after visiting the website of a hotel and after comparing the prices, visits websites for reviews (TripAdvisor, google reviews), to observe what previous guests have said about your property, how many positive and negative reviews the hotel has, but also if the owner/manager has answered respectively and in what style.