Today, more than ever, it is imperative to apply the principles of Revenue Management, especially in hotel businesses, where the competition is bigger than ever. A proper pricing and distribution strategy of hotel rooms is the key to increase your revenue and improve the hotel’s operational performance. When done right, revenue management can be an extremely effective strategy, helping hotels to significantly increase their profit margins. If you do not count, for example distribution costs, you will have a negative impact on all revenue management strategy. Finally, trusting, investing, training and understanding the basic principles of Revenue Management pays off and has a positive impact on your operation. To reach the maximum efficiency of your hotel, you need to consider the impact that the costs of the hotel room distribution network have and also you need to be equipped with the tools that facilitate critical decision making.